Established training portfolio
Established training portfolio
Established training portfolio
Prepared for the
moments that count.
Prepared for the
moments that count.
Prepared for the
moments that count.
Since 2011 we have prepared leaders, spokespeople and teams for interviews, crises, presentations and the conversations that organisations and careers depend on. In person, with the utmost care.
Since 2011 we have prepared leaders, spokespeople and teams for interviews, crises, presentations and the conversations that organisations and careers depend on. In person, and tailored to the people in the room.
Since 2011 we have prepared leaders, spokespeople and teams for interviews, crises, presentations and the conversations that organisations and careers depend on. In person, and tailored to the people in the room.
Media training
Media training
Media training
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For interviews, press conferences and the question you hoped nobody would ask.
For interviews, press conferences and the question you hoped nobody would ask.
For interviews, press conferences and the question you hoped nobody would ask.
Crisis communication
Crisis communication
Crisis communication
▶
For the first days of a crisis, when every word is examined.
For the first hours of a crisis, when every word is examined.
For the first hours of a crisis, when every word is examined.
Presentation and public speaking
Presentation and public speaking
Presentation and public speaking
▶
For keynotes, pitches, all-hands meetings and board presentations.
For keynotes, pitches, all-hands meetings and board presentations.
For keynotes, pitches, all-hands meetings and board presentations.
Storytelling
Storytelling
Storytelling
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For turning strategy, data and change into stories people remember.
For turning strategy, data and change into stories people remember.
For turning strategy, data and change into stories people remember.
Executive communication coaching
Executive communication coaching
Executive communication coaching
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One-to-one preparation for senior leaders.
One-to-one preparation for senior leaders.
One-to-one preparation for senior leaders.
Media training
Media training
Media training
For interviews, press conferences and the question you hoped nobody would ask.
For interviews, press conferences and the question you hoped nobody would ask.
For interviews, press conferences and the question you hoped nobody would ask.
Typical situations
Broadcast and print interviews
Press conferences
Doorstep and phone interviews
Interviews during a difficult news story
The communication challenge
Journalists are not hostile by default, but they are not there to deliver your key messages for you either. Under time pressure, with a microphone in front of them, many spokespeople either say too much or say nothing worth quoting.
Journalists are not hostile by default, but they are not there to deliver your key messages for you either. Under time pressure, with a microphone in front of them, many spokespeople either say too much or say nothing worth quoting.
Journalists are not hostile by default, but they are not there to deliver your key messages for you either. Under time pressure, with a microphone in front of them, many spokespeople either say too much or say nothing worth quoting.
What participants practise
Preparing key messages and supporting facts
Preparing key messages and supporting facts
Preparing key messages and supporting facts
Answering difficult and unexpected questions
Answering difficult and unexpected questions
Answering difficult and unexpected questions
Recorded mock interviews with a trainer who has worked as a journalist
Recorded mock interviews with a trainer who has worked as a journalist
Recorded mock interviews with a trainer who has worked as a journalist
What changes
Participants learn to stay in control of their message in an interview, and to come across as credible and human rather than rehearsed.
Participants learn to stay in control of their message in an interview, and to come across as credible and human rather than rehearsed.
Participants learn to stay in control of their message in an interview, and to come across as credible and human rather than rehearsed.
Suited to
Executives, spokespeople and experts who speak to the media.
Executives, spokespeople and experts who speak to the media.
Executives, spokespeople and experts who speak to the media.
Crisis communication
Crisis communication
Crisis communication
For the first days of a crisis, when every word is examined.
For the first hours of a crisis, when every word is examined.
For the first hours of a crisis, when every word is examined.
Typical situations
Incidents and accidents
Product or service failures
Reputational issues
Internal crises that become public
The communication challenge
In a crisis, information is incomplete, pressure is high and silence is read as a message too. Organisations need to speak quickly, consistently and honestly, often before they know everything.
In a crisis, information is incomplete, pressure is high and silence is read as a message too. Organisations need to speak quickly, consistently and honestly, often before they know everything.
In a crisis, information is incomplete, pressure is high and silence is read as a message too. Organisations need to speak quickly, consistently and honestly, often before they know everything.
What participants practise
Writing and testing holding statements
Writing and testing holding statements
Writing and testing holding statements
Spokesperson interviews under crisis conditions
Spokesperson interviews under crisis conditions
Spokesperson interviews under crisis conditions
Coordinating messages for leadership, staff and the public
Coordinating messages for leadership, staff and the public
Coordinating messages for leadership, staff and the public
What changes
Teams leave with a clearer sense of who says what and when, and how to stay credible while the facts are still emerging.
Teams leave with a clearer sense of who says what and when, and how to stay credible while the facts are still emerging.
Teams leave with a clearer sense of who says what and when, and how to stay credible while the facts are still emerging.
Suited to
Leadership teams, communication teams and designated spokespeople.
Leadership teams, communication teams and designated spokespeople.
Leadership teams, communication teams and designated spokespeople.
Presentation and public speaking
Presentation and public speaking
Presentation and public speaking
For keynotes, pitches, all-hands meetings and board presentations.
For keynotes, pitches, all-hands meetings and board presentations.
For keynotes, pitches, all-hands meetings and board presentations.
Typical situations
Conference talks
Board and leadership presentations
Pitches to clients or investors
All-hands meetings
The communication challenge
Most presentations are built around slides rather than a message. The speaker covers everything, and the audience remembers little of it.
Most presentations are built around slides rather than a message. The speaker covers everything, and the audience remembers little of it.
Most presentations are built around slides rather than a message. The speaker covers everything, and the audience remembers little of it.
What participants practise
Building a clear structure around one core message
Building a clear structure around one core message
Building a clear structure around one core message
Voice, body language and presence
Voice, body language and presence
Voice, body language and presence
Delivering on camera and reviewing the recording
Delivering on camera and reviewing the recording
Delivering on camera and reviewing the recording
What changes
Participants learn to plan a talk from its message outwards, and to deliver it with more confidence and control.
Participants learn to plan a talk from its message outwards, and to deliver it with more confidence and control.
Participants learn to plan a talk from its message outwards, and to deliver it with more confidence and control.
Suited to
Anyone who presents to senior, external or large audiences.
Anyone who presents to senior, external or large audiences.
Anyone who presents to senior, external or large audiences.
Storytelling
Storytelling
Storytelling
For turning strategy, data and change into stories people remember.
For turning strategy, data and change into stories people remember.
For turning strategy, data and change into stories people remember.
Typical situations
Explaining strategy
Presenting results and data
Change and transformation
Leadership and employer stories
The communication challenge
Facts on their own rarely move people. Leaders often know their material well but find it hard to turn it into a story that is concrete, relevant and easy to relate to.
Facts on their own rarely move people. Leaders often know their material well but find it hard to turn it into a story that is concrete, relevant and true.
Facts on their own rarely move people. Leaders often know their material well but find it hard to turn it into a story that is concrete, relevant and true.
What participants practise
Finding the story in complex material
Finding the story in complex material
Finding the story in complex material
Structuring a narrative for a specific audience
Structuring a narrative for a specific audience
Structuring a narrative for a specific audience
Using examples and detail without losing the point
Using examples and detail without losing the point
Using examples and detail without losing the point
What changes
Participants learn to make their messages more memorable and persuasive.
Participants learn to make their messages more memorable and persuasive, without exaggerating or oversimplifying.
Participants learn to make their messages more memorable and persuasive, without exaggerating or oversimplifying.
Suited to
Leaders, managers and communication professionals.
Leaders, managers and communication professionals.
Leaders, managers and communication professionals.
Executive communication coaching
Executive communication coaching
Executive communication coaching
One-to-one preparation for senior leaders.
One-to-one preparation for senior leaders.
One-to-one preparation for senior leaders.
Typical situations
Stepping into a new leadership role
A major announcement or change
High-profile interviews and speeches
Ongoing development
The communication challenge
Senior leaders rarely get honest feedback on how they communicate, yet their most important moments often happen in front of the people they lead.
Senior leaders rarely get honest feedback on how they communicate, yet their most important moments often happen in front of the people they lead.
Senior leaders rarely get honest feedback on how they communicate, yet their most important moments often happen in front of the people they lead.
What participants practise
Preparing specific upcoming situations
Preparing specific upcoming situations
Preparing specific upcoming situations
Rehearsing with candid feedback
Rehearsing with candid feedback
Rehearsing with candid feedback
Working on personal communication style over time
Working on personal communication style over time
Working on personal communication style over time
What changes
Leaders gain a sparring partner and a clearer, more consistent way of communicating in high-stakes moments.
Leaders gain a sparring partner and a clearer, more consistent way of communicating in high-stakes moments.
Leaders gain a sparring partner and a clearer, more consistent way of communicating in high-stakes moments.
Suited to
CEOs, executives and senior leaders.
CEOs, executives and senior leaders.
CEOs, executives and senior leaders.
How we train
How we train
How we train
We build the message with you.
Then we practise it.
We build the message with you.
Then we practise it.
We build the message with you.
Then we practise it.
Realistic exercises
Realistic exercises
Realistic exercises
We work with situations taken from participants’ own roles, not generic case studies.
We work with situations taken from participants’ own roles, not generic case studies.
We work with situations taken from participants’ own roles, not generic case studies.
Intensive practice
Intensive practice
Intensive practice
Most of the time is spent doing, not listening to presentations. Participants try, get feedback and try again.
Most of the time is spent doing, not listening. Participants try, get feedback and try again.
Most of the time is spent doing, not listening. Participants try, get feedback and try again.
Video recording
Video recording
Video recording
Exercises are recorded, so participants can see and hear themselves the way others do.
Exercises are recorded, so participants can see and hear themselves the way others do.
Exercises are recorded, so participants can see and hear themselves the way others do.
Detailed feedback
Detailed feedback
Detailed feedback
Feedback is specific and honest, from trainers who have faced the same situations themselves.
Feedback is specific and honest, from trainers who have faced the same situations themselves.
Feedback is specific and honest, from trainers who have faced the same situations themselves.
Message Building™
Presentation technique matters. But it only works when the message is right. That is why every training starts with what to say.
Presentation technique matters. But it only works when the message is right. That is why every training starts with what to say.
Presentation technique matters. But it only works when the message is right. That is why every training starts with what to say.
Tailored to you
Tailored to you
Tailored to you
Built around your people, your context and your goals.
Built around your people, your context and your goals.
Built around your people, your context and your goals.
We do not run training from a fixed catalogue. Before a programme, we talk with you about who will be in the room, what they are facing and what the organisation needs to achieve. The exercises, examples and focus follow from that.
We do not run training from a fixed catalogue. Before a programme, we talk with you about who will be in the room, what they are facing and what the organisation needs to achieve. The exercises, examples and focus follow from that.
We do not run training from a fixed catalogue. Before a programme, we talk with you about who will be in the room, what they are facing and what the organisation needs to achieve. The exercises, examples and focus follow from that.
Participants
Participants
Participants
Their roles, their experience and the situations they actually face.
Their roles, their experience and the situations they actually face.
Their roles, their experience and the situations they actually face.
Context
Context
Context
Your sector, your organisation’s situation and the pressures on it.
Your sector, your organisation’s situation and the pressures on it.
Your sector, your organisation’s situation and the pressures on it.
Goals
Goals
Goals
What should be different after the training, and how you will notice it.
What should be different after the training, and how you will notice it.
What should be different after the training, and how you will notice it.
Want the practice to continue after the training?
Want the practice to continue after the training?
Want the practice to continue after the training?
The services on this page are in-person training and coaching. Our AI-Assisted Courses are a separate offer: they combine in-person sessions with practice in AI Communication Gym between sessions.
The services on this page are in-person training and coaching. Our AI-Assisted Courses are a separate offer: they combine in-person sessions with practice in AI Communication Gym between sessions.
See the AI-Assisted Courses
See the AI-Assisted Courses
▶
Tell us what your people are preparing for.
Tell us what your people are preparing for.
Tell us what your people are preparing for.
Whether it is one spokesperson before an interview or a leadership team before a difficult year, we start by understanding the situation.
Whether it is one spokesperson before an interview or a leadership team before a difficult year, we start by understanding the situation.
Whether it is one spokesperson before an interview or a leadership team before a difficult year, we start by understanding the situation.