“So all our hard work doesn’t even count?”

The night before, in AI Gym

“It doesn’t just count. To me, it matters most.”

  1. 1The hard moment
  2. 2Practice in the Gym
  3. 3A better message
  4. 4With confidence

You canprepare forthe momentsthat matter.

15 years of experience, now with AI support.

Explore our AI-assisted coursesTry AI Gym

“So all our hard work doesn’t even count?”

The night before, in AI Gym

“It doesn’t just count. To me, it matters most.”

  1. 1The hard moment
  2. 2Practice in the Gym
  3. 3A better message
  4. 4With confidence

You canprepare forthe momentsthat matter.

15 years of experience, now with AI support.

Explore our AI-assisted coursesTry AI Gym

“So all our hard work doesn’t even count?”

The night before, in AI Gym

“It doesn’t just count. To me, it matters most.”

  1. 1The hard moment
  2. 2Practice in the Gym
  3. 3A better message
  4. 4With confidence

You canprepare forthe momentsthat matter.

15 years of experience, now with AI support.

Explore our AI-assisted coursesTry AI Gym

  1. 1 What they asked

    “So all our hard work doesn’t even count?”

  2. 2 What the Gym noticed

    You explained the decision. But you didn’t answer what your colleague was really asking.

  3. 3 What they said in the end

    “It doesn’t just count. To me, it matters most.”

The bad news didn’t get better.But the way you announced it did.

This is Message Building™. Our method for finding out what you really need to say before you work on how to say it. The Message Builder in AI Gym is built on it too.

Discover our method

  1. 1 What they asked

    “So all our hard work doesn’t even count?”

  2. 2 What the Gym noticed

    You explained the decision. But you didn’t answer what your colleague was really asking.

  3. 3 What they said in the end

    “It doesn’t just count. To me, it matters most.”

The bad news didn’t get better.But the way you announced it did.

This is Message Building™. Our method for finding out what you really need to say before you work on how to say it. The Message Builder in AI Gym is built on it too.

Discover our method

  1. 1 What they asked

    “So all our hard work doesn’t even count?”

  2. 2 What the Gym noticed

    You explained the decision. But you didn’t answer what your colleague was really asking.

  3. 3 What they said in the end

    “It doesn’t just count. To me, it matters most.”

The bad news didn’t get better.But the way you announced it did.

This is Message Building™. Our method for finding out what you really need to say before you work on how to say it. The Message Builder in AI Gym is built on it too.

Discover our method

15+

years of experience

1,000+

training sessions delivered

9.5/10

Participants’ rating of our trainers

Who we have worked with

  • MOL
    MOL
  • K&H
    K&H
  • CIB Bank
  • Telekom
    Telekom
  • Sanofi
    Sanofi
  • Coca-Cola HBC
  • Heineken
    Heineken
  • SAP
    SAP
  • Dreher Sörgyárak
    Dreher Sörgyárak
  • Air France-KLM
  • General Electric
    General Electric
  • Uber
  • Knorr-Bremse
  • Suzuki
  • Canon
  • BCG
  • IKEA
  • Google
  • Nielsen
  • WWF
    WWF

Why Prompt Media

We have sat
on every side
of the table.

We have worked as journalists, corporate communications professionals and business leaders, in politics and at the head of a public office. That is why we know what the questioner, the spokesperson and the decision-maker each hear, and how to turn it into a clear, credible message.

As journalists

We learned how to get to the heart of a question, and where a weak message falls apart.

As communication leaders

We know how to translate a message that matters to a company into language people understand.

As business leaders

We know how hard it is to stand behind difficult decisions and explain them.

Our method

Message
Building™

Message
Building™

Message
Building™

Our own method for working out what to say. It shapes how we train and is built into AI Communication Gym.

We don’t just help you say it better.


We help you work out
what to say.


We help you work out
what to say.


We help you work
out what to say.


We help you work out
what to say.


We help you work out
what to say.

Message Building in practice

How a weak message becomes a strong story.

Take a concrete example: how do you talk about an unpopular trade so that people see it differently?

The situationFew people want to become electricians: AI and new technology get all the attention. Yet the organisation wants to promote this trade.

  1. 01The old, defensive approach

    “We know manual work isn’t that attractive1 today, since most people want a nice office, and there aren’t many electricians2 in the schools anyway, but it’s worth getting in touch, because we try3 to pay competitive salaries…”

    1It accepts that the trade is unattractive.

    2It weakens its own position.

    3It tries to persuade with an uncertain promise.

  2. 02The new perspective

    Electricians aren’t defending an old trade: without them, there is no technological future.

    From defending an old trade

    to an indispensable role in the future.

  3. 03The new message

    “If you want a job that AI will certainly never replace, come and work with us as an electrician.

    We provide the foundation, because we generate the energy. Without us there is no AI and no progress. And we pay great salaries for it.”

    It no longer defends itself. It shows what depends on them.

An example of communication strategy, not a labour-market forecast.

Message Building in practice

How a weak message becomes a strong story.

Take a concrete example: how do you talk about an unpopular trade so that people see it differently?

The situationFew people want to become electricians: AI and new technology get all the attention. Yet the organisation wants to promote this trade.

  1. 01The old, defensive approach

    “We know manual work isn’t that attractive1 today, since most people want a nice office, and there aren’t many electricians2 in the schools anyway, but it’s worth getting in touch, because we try3 to pay competitive salaries…”

    1It accepts that the trade is unattractive.

    2It weakens its own position.

    3It tries to persuade with an uncertain promise.

  2. 02The new perspective

    Electricians aren’t defending an old trade: without them, there is no technological future.

    From defending an old trade

    to an indispensable role in the future.

  3. 03The new message

    “If you want a job that AI will certainly never replace, come and work with us as an electrician.

    We provide the foundation, because we generate the energy. Without us there is no AI and no progress. And we pay great salaries for it.”

    It no longer defends itself. It shows what depends on them.

An example of communication strategy, not a labour-market forecast.

Message Building in practice

How a weak message becomes a strong story.

Take a concrete example: how do you talk about an unpopular trade so that people see it differently?

The situationFew people want to become electricians: AI and new technology get all the attention. Yet the organisation wants to promote this trade.

  1. 01The old, defensive approach

    “We know manual work isn’t that attractive1 today, since most people want a nice office, and there aren’t many electricians2 in the schools anyway, but it’s worth getting in touch, because we try3 to pay competitive salaries…”

    1It accepts that the trade is unattractive.

    2It weakens its own position.

    3It tries to persuade with an uncertain promise.

  2. 02The new perspective

    Electricians aren’t defending an old trade: without them, there is no technological future.

    From defending an old trade

    to an indispensable role in the future.

  3. 03The new message

    “If you want a job that AI will certainly never replace, come and work with us as an electrician.

    We provide the foundation, because we generate the energy. Without us there is no AI and no progress. And we pay great salaries for it.”

    It no longer defends itself. It shows what depends on them.

An example of communication strategy, not a labour-market forecast.

What do our AI-assisted courses give you?

Practice continues after the training.

AI doesn’t replace the trainer.It extends the training: afterwards, you keep practising with the same method, on your own situations.

The same method throughout: Message Building™

A trainer speaks to a small group beside a flipchart (illustration).

1 dayOpening day with the trainer

1 day, Opening day with the trainer.

We learn it, and try it out together.

At the opening session, you learn the Message Building method and the foundations of effective communication and presentation. Through case studies and interactive exercises, we show and discuss what we think good communication looks like. And you start practising straight away: on your own workplace challenges, difficult conversations and presentations.

AI Communication Gym’s Message Builder and feedback on a phone, with demo data.

12 weeksPractice in AI Communication Gym, about an hour a week

12 weeks, Practice in AI Communication Gym, about an hour a week.

You can keep practising. Even without us.

After more than 1,000 training sessions, we know that practising once is rarely enough. That is why we developed our AI-assisted programmes and AI Communication Gym. They are built on the same principles and the same Message Building you learned with the trainer.

Two ways to practise

With your own situationA real conversation or presentation you have coming up.

or

With ready-made materialA pre-built, three-month practice programme.
Participants listening to each other in a bright room (illustration).

1 dayClosing day with the trainer

1 day, Closing day with the trainer.

We look at how far you have come.

At the closing session, we discuss what the past three months have taught you. We look at what went well and what still needs work. The full-day session is full of practice: we review your progress together, and everyone gets individual feedback.

More practice. Less time in the training room. Participants can practise when they need to, on the situations that really matter to them.

How does the practice work?

What do our AI-assisted courses give you?

Practice continues after the training.

AI doesn’t replace the trainer.It extends the training: afterwards, you keep practising with the same method, on your own situations.

The same method throughout: Message Building™

A trainer speaks to a small group beside a flipchart (illustration).

1 dayOpening day with the trainer

1 day, Opening day with the trainer.

We learn it, and try it out together.

At the opening session, you learn the Message Building method and the foundations of effective communication and presentation. Through case studies and interactive exercises, we show and discuss what we think good communication looks like. And you start practising straight away: on your own workplace challenges, difficult conversations and presentations.

AI Communication Gym’s Message Builder and feedback on a phone, with demo data.

12 weeksPractice in AI Communication Gym, about an hour a week

12 weeks, Practice in AI Communication Gym, about an hour a week.

You can keep practising. Even without us.

After more than 1,000 training sessions, we know that practising once is rarely enough. That is why we developed our AI-assisted programmes and AI Communication Gym. They are built on the same principles and the same Message Building you learned with the trainer.

Two ways to practise

With your own situationA real conversation or presentation you have coming up.

or

With ready-made materialA pre-built, three-month practice programme.
Participants listening to each other in a bright room (illustration).

1 dayClosing day with the trainer

1 day, Closing day with the trainer.

We look at how far you have come.

At the closing session, we discuss what the past three months have taught you. We look at what went well and what still needs work. The full-day session is full of practice: we review your progress together, and everyone gets individual feedback.

More practice. Less time in the training room. Participants can practise when they need to, on the situations that really matter to them.

How does the practice work?

What do our AI-assisted courses give you?

Practice continues after the training.

AI doesn’t replace the trainer.It extends the training: afterwards, you keep practising with the same method, on your own situations.

The same method throughout: Message Building™

A trainer speaks to a small group beside a flipchart (illustration).

1 dayOpening day with the trainer

1 day, Opening day with the trainer.

We learn it, and try it out together.

At the opening session, you learn the Message Building method and the foundations of effective communication and presentation. Through case studies and interactive exercises, we show and discuss what we think good communication looks like. And you start practising straight away: on your own workplace challenges, difficult conversations and presentations.

AI Communication Gym’s Message Builder and feedback on a phone, with demo data.

12 weeksPractice in AI Communication Gym, about an hour a week

12 weeks, Practice in AI Communication Gym, about an hour a week.

You can keep practising. Even without us.

After more than 1,000 training sessions, we know that practising once is rarely enough. That is why we developed our AI-assisted programmes and AI Communication Gym. They are built on the same principles and the same Message Building you learned with the trainer.

Two ways to practise

With your own situationA real conversation or presentation you have coming up.

or

With ready-made materialA pre-built, three-month practice programme.
Participants listening to each other in a bright room (illustration).

1 dayClosing day with the trainer

1 day, Closing day with the trainer.

We look at how far you have come.

At the closing session, we discuss what the past three months have taught you. We look at what went well and what still needs work. The full-day session is full of practice: we review your progress together, and everyone gets individual feedback.

More practice. Less time in the training room. Participants can practise when they need to, on the situations that really matter to them.

How does the practice work?

AI Communication Gym

Prepare for your next difficult conversation.

Practise the conversation you are actually about to have. Bring your own situation, or start from a prepared scenario.

1

Build your message

Clear, credible, memorable, and right for the audience and the moment.

2

Practise it for real

Realistic situations, with the pushback you will actually face.

3

Get honest feedback

On what worked, and what to say differently.

4

Try again

Repeat until the message holds under pressure.

The Message Builder is built on our Message Building™ method: first you work out what to say, and only then how to say it.

AI Communication Gym feedback screen, with demo data.
AI Communication Gym feedback screen, with demo data.

Feedback: what worked, and what to say differently.

AI Communication Gym Message Builder, with demo data.
AI Communication Gym Message Builder, with demo data.

Message Builder: the message first, then the wording.

Three examples from our ready-made programmes

For real leadership situations. With real practice.

Designed for corporate learning programmes and easy to offer in an internal learning catalogue. Every course follows the same format.

Difficult
Conversations

Két ember komoly beszélgetésben egy asztalnál (illusztráció)
Két ember komoly beszélgetésben egy asztalnál (illusztráció)

Difficult
Conversations

Prepare for the conversations you would rather avoid.

Who it’s for

Managers who give feedback, handle conflict or deliver bad news

Explore the course

▶

Communicate
to Lead

Egy vezető a csapatával beszélget (illusztráció)
Egy vezető a csapatával beszélget (illusztráció)

Communicate
to Lead

Help others make your ideas their own.

Who it’s for

Leaders driving change, decisions or new strategy

Explore the course

▶

Present with
Confidence

Előadó beszél a közönség előtt (illusztráció)
Előadó beszél a közönség előtt (illusztráció)

Present with
Confidence

Present with
Confidence

Don’t just survive your presentations. Enjoy them, as far as you can.

Who it’s for

Anyone presenting to boards, clients or large audiences

Explore the course

▶

Preparing for a different situation?

We can also apply the training model to your organisation’s own communication challenges.

I’d like a tailored programme

Training, coaching and independent practice

The training our clients have relied on for 15 years.

Tailored programmes and one-to-one coaching, alongside the AI-assisted courses.

Media training

▶

Interviews, press conferences and the hard question.

Crisis communication

▶

Statements and spokespeople for critical situations.

Presentation and public speaking

▶

Keynotes, pitches and all-hands meetings.

Storytelling

▶

Turning strategy and data into stories people remember.

Executive communication coaching

▶

One-to-one preparation for senior leaders.

AI Communication Gym on its own

▶

Practice without a training course, on your own situations.

See the full training portfolio

▶

Client feedback, translated from Hungarian

What our clients say.

“The communication strategy Prompt Media developed with us and their preparation training played a key role in letting me face the cameras in Hollywood with a clear and precise message during the Oscar campaign for Sing (Mindenki). That did a great deal for the film’s positioning, and with it, its win. In a very short time, they equipped me with world-class advice and knowledge that holds up both at home and abroad. I don’t think there is another team in Hungary with this kind of expertise.”
Kristóf DeákDirector, Sing (Mindenki), Oscar winner 2017
“Prompt Media’s trainers offer high-level training both to complete beginners and to people who already think of themselves as professionals. I would never have believed it if I hadn’t seen it myself: someone in front of a camera for the first time handled a live, prime-time studio interview almost flawlessly after just two sessions. Even as an experienced speaker, I value that the training isn’t about politeness or beating around the bush, but practical work grounded in real journalistic experience. They often made me sweat so that I wouldn’t sweat next time.”
Iván RózsaTelekom
“It was more than an ordinary training course, because we learned a whole way of thinking.”
Eda PogányCoca-Cola HBC
“It was one of the most useful training sessions of recent years.”
Zsolt HuffMOL

Client feedback, translated from Hungarian

What our clients say.

“The communication strategy Prompt Media developed with us and their preparation training played a key role in letting me face the cameras in Hollywood with a clear and precise message during the Oscar campaign for Sing (Mindenki). That did a great deal for the film’s positioning, and with it, its win. In a very short time, they equipped me with world-class advice and knowledge that holds up both at home and abroad. I don’t think there is another team in Hungary with this kind of expertise.”
Kristóf DeákDirector, Sing (Mindenki), Oscar winner 2017
“Prompt Media’s trainers offer high-level training both to complete beginners and to people who already think of themselves as professionals. I would never have believed it if I hadn’t seen it myself: someone in front of a camera for the first time handled a live, prime-time studio interview almost flawlessly after just two sessions. Even as an experienced speaker, I value that the training isn’t about politeness or beating around the bush, but practical work grounded in real journalistic experience. They often made me sweat so that I wouldn’t sweat next time.”
Iván RózsaTelekom
“It was more than an ordinary training course, because we learned a whole way of thinking.”
Eda PogányCoca-Cola HBC
“It was one of the most useful training sessions of recent years.”
Zsolt HuffMOL

Client feedback, translated from Hungarian

What our clients say.

“The communication strategy Prompt Media developed with us and their preparation training played a key role in letting me face the cameras in Hollywood with a clear and precise message during the Oscar campaign for Sing (Mindenki). That did a great deal for the film’s positioning, and with it, its win. In a very short time, they equipped me with world-class advice and knowledge that holds up both at home and abroad. I don’t think there is another team in Hungary with this kind of expertise.”
Kristóf DeákDirector, Sing (Mindenki), Oscar winner 2017
“Prompt Media’s trainers offer high-level training both to complete beginners and to people who already think of themselves as professionals. I would never have believed it if I hadn’t seen it myself: someone in front of a camera for the first time handled a live, prime-time studio interview almost flawlessly after just two sessions. Even as an experienced speaker, I value that the training isn’t about politeness or beating around the bush, but practical work grounded in real journalistic experience. They often made me sweat so that I wouldn’t sweat next time.”
Iván RózsaTelekom
“It was more than an ordinary training course, because we learned a whole way of thinking.”
Eda PogányCoca-Cola HBC
“It was one of the most useful training sessions of recent years.”
Zsolt HuffMOL

International experience

From Brussels
to San Francisco.

Prompt Media has delivered training internationally, including in Budapest, London, Amsterdam, Brussels, Warsaw, Istanbul, Singapore and San Francisco.

45° N

Equator

0°

San Francisco

37.77° N, 122.42° W

Singapore

1.35° N, 103.82° E

Amsterdam

52.37° N, 4.90° E

London

51.51° N, 0.13° W

Brussels

50.85° N, 4.35° E

Warsaw

52.23° N, 21.01° E

Budapest

47.50° N, 19.04° E

Istanbul

41.01° N, 28.98° E

San Francisco

37.77° N, 122.42° W

London

51.51° N, 0.13° W

Amsterdam

52.37° N, 4.90° E

Brussels

50.85° N, 4.35° E

Warsaw

52.23° N, 21.01° E

Budapest

47.50° N, 19.04° E

Istanbul

41.01° N, 28.98° E

Singapore

1.35° N, 103.82° E

The team

The people
you will work with.

Our trainers know every side of communication: they have worked in newsrooms, in corporate communications, in politics and in leadership roles.

Meet the team

▶

Trainer name

Journalist, communicator, leader: details to be supplied

Trainer name

Journalist, communicator, leader: details to be supplied

Trainer name

Journalist, communicator, leader: details to be supplied

Trainer name

Journalist, communicator, leader: details to be supplied

Let’s talk about it.

For organisations

Looking for communication training for your organisation?

We’ll help you find the right solution.

Let’s Talk

For yourself

Have a difficult conversation coming up?

If you’d like to try our method first, you can do it in AI Communication Gym.

Try AI Communication Gym